Iphone and being cool

Apple has finally found the "Magic" for the market. Dare to Differ and make it cool. Ipod indeed has much intuitive interface than other phones and it does look sleek. It is indeed great that apple is revolutionizing phones as they did to music players.

I was wondering why majority is not proclaiming thing like "I am buying it for the improved voice message capability". How many of the queuing guys have an idea of what they want from their phone?. I doubt if they sincerely write down their needs of a phone, would they ever buy Iphone. But then wants and needs are always different !.

Watching all the hype and mania over Iphones just leaves me with one question : What makes people buy this gadget?. The answer is clear. It attracts attention. Isn't it an irony that the best of innovations has to bank on it's looks and style to sell it?. Sadly, that's how the world is and apple has learned the lesson the hard way.

Just 6 months back one of my colleges told me that he is geek as he has the latest ipod and camera in the market. Geek to a lot of people is having an ipod, surfing on the net and watching youtube videos.

Consumerism is based on the principle that people who are not head turners in any other way would spent money to turn heads. I strongly feel 80% of Iphone buyers are doing exactly that!.